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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Nazwa Nabila

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Review Open access Aug 2026

Pengaruh Brand Awareness, Content Marketing, dan E-Wom Terhadap Keputusan Pembelian Oh My Glam Beauty di Instagram

The rapid growth of social media has transformed Instagram into a strategic marketing platform, intensifying competition among local cosmetic brands, including Oh My Glam (OMG) Beauty. This study aims to analyze the influence of  brand awareness, content marketing, and electronic word of mouth (e-WOM) on consumers' pur...

Nazwa Nabila, Ravinda Safitra Hidayat · 0 citations

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