FROM ANALOGUE TO DIGITAL: HOW PROCESS TRANSFORMATION SHAPE THE SUSTAINABILITY FOR SMALL AND MEDIUM SIZE ENTERPRISES IN THE CITIES OF DOUALA AND YAOUNDE, CAMEROON
Digital transformation is reshaping business environments worldwide, yet empirical evidence on its effects within African emerging economies remains sparse. This study examines the influence of process transformation on the sustainability for Small and Medium sized Enterprises (SMEs) in the cities of Douala and Yaoundé...