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Author

Neira Arindha

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Review Open access Sep 2026

Enhancing Marketing Performance through Social Media Marketing, and Affiliate Marketing: The Mediating Role of Online Reviews in Shopee's Skincare Industry

To address the intense competition within the Shopee Indonesia skincare market, this study aims to apply the Stimulus-Organism-Response (S-O-R) theory to examine how social media marketing, affiliate marketing, and online reviews collectively affect overall marketing performance. Utilizing a quantitative approach, data...

Neira Arindha, Firdaus, Nurhayati · 0 citations

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