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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Nemer Aburumman

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Open access Aug 2026

The Role of Digital Marketing in Enhancing Brand Awareness: Analysing the Impact of Social Media, SEO, and Personalisation on Consumer Engagement and Brand Equity

This study examines the impact of digital marketing strategies including Social Media Marketing (SMM), Search Engine Optimisation (SEO), and Personalisation on consumer engagement and brand equity in digital environments. This research aims to analyse the contribution of each of these strategies towards an enhanced cus...

Yousef Ahmad, Adeeb El-Damey, Nemer Aburumman · 0 citations

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