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Neogin Gil A. Sollano

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Review Open access Sep 2026

The Relationship of Negative Fake Online Reviews with Customer Product Trust and Product Perception

Consumer reviews are important sources of information for purchase decisions in online marketplaces. The increasing number of negative fake reviews – false or exaggerated comments that are intended to damage a product or business – raises questions regarding the relationship between them and customer product trust and...

Leiff Laurence M. Sedentario, Deanne John E. Lascota, Jraldine Amotan et al. · 0 citations

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