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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Nessa Mae Arapan

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Open access Oct 2026

The Intention–Behavior Gap in Shopee Purchasing: A Theory of Planned Behavior Study Among Business Students

This study examined the factors influencing business students’ participation in the Shopee e-commerce platform using the Theory of Planned Behavior (TPB). Specifically, it analyzed the relationship between attitudes, subjective norms, perceived behavioral control, and behavioral intention, as well as the influence of b...

Nessa Mae Arapan · 0 citations

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