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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Néstor Romero Ramos

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Review Open access Aug 2026

Measuring brand presence in generative engine optimization (geo): a scoping review of metrics and validity

The rise of generative search engines and large language model assistants has shifted digital visibility from clicking a link to being present within synthesized answers, a change that traditional search engine optimization (SEO) metrics fail to capture. This study presents a scoping review, conducted following JBI met...

Néstor Romero Ramos, Yulianna Lobach, David Abreu Abreu et al. · 0 citations

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