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Ngamsiri Witoonphan

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Open access Oct 2026

Cultural Tourism Intention in Digital Communication Ecosystems: Habitual Engagement, eWOM, and Destination Image Co-Creation Using PLS-SEM and fsQCA

Cultural destinations are discovered, interpreted, and evaluated through digital communication. However, studies examine communication factors independently, limiting understanding of how destination image develops within digital communication ecosystems and how communication conditions relate to cultural tourism inten...

Ngamsiri Witoonphan, Sumaman Pankham, S. Lekcharoen · 0 citations

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