Review
Open access
Aug 2026
APPLYING THE PLS-SEM MODEL TO ANALYZE THE RELATIONSHIP BETWEEN FACTORS AFFECTING THE INTENTION AND ACTUAL USE OF AI TOOLS (CHATGPT) IN THE WORKPLACE IN HO CHI MINH CITY
The proposed framework integrates the Technology Acceptance Model (TAM), the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), and the Theory of Planned Behavior (TPB), supplemented by local contextual factors related to digital infrastructure.
N. Nguyen, D. Nguyen, Ngọc Quý Lương et al.
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