Skip to content
Log in
Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Nhat Van Ngo

View on Semantic Scholar

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Open access Aug 2026

Building Trust To Drive Purchase: Key Factors In Vietnamese Livestream Commerce

Livestream commerce represents a significant advancement in digital retail by combining real-time interaction with social engagement to influence online purchasing behavior. This research develops and empirically tests a structural model to explain consumers’ purchase intentions in livestream settings. Five antecedent...

T. Ly, Nhat Van Ngo, My Tra Dao et al. · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.