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Ni Luh Ketut Ayu Sudha Sucandrawati

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Review Open access Sep 2026

The Role of Cultural Entrepreneurship in Sustainable Destination Marketing: Women's Leadership as Driver Sustainability Tourist Culture in Bali

This study aims to analyze the effects of women’s leadership and entrepreneurial culture on sustainable destination marketing, with authentic destination values serving as a mediating variable in cultural tourism destinations in Bali. A quantitative approach with a survey design was employed, involving tourism village...

Ni Luh Ketut Ayu Sudha Sucandrawati, P. Primananda · 0 citations

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