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Author

Ni Wayan Eka Mitariani

2 papers indexed here

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Open access Sep 2026

The Effect of Customer Relationship Management, Customer Experience, and Servicescape on Customer Loyalty through Trust at BPR Khrisna Darma Adipala

Intensifying competition in the banking industry, particularly among Rural Banks (BPR), requires stronger customer relationships, better service experiences, and supportive physical environments to foster loyalty. At BPR Khrisna Darma Adipala, growth in active customers has not been fully matched by product sales targe...

I. M. Suarsa, I. G. A. Imbayani, Ni Wayan Eka Mitariani · 0 citations
Review Open access Aug 2026

Online Reviews, Ratings, and Brand Image in Shaping Generation Z’s Purchase Decisions: Evidence from The Originote Consumers in Denpasar

The purpose of this study is to analyze how online customer reviews, online customer ratings, and brand image influence purchasing decisions for The Originote products on the TikTok Shop platform. This study focuses on understanding the digital factors that influence consumer behavior, particularly among Gen Z in Denpa...

Ni Putu Evie Sintya Wati, Ni Wayan Eka Mitariani, Ni Putu Nita Anggraini · 0 citations

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