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Author

Nicolás Márquez-Álvarez

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Review Open access Sep 2026

AI-Augmented Entrepreneurship: Governance and the Automate–Augment Logic Across Ideation, Discovery, Design, and Learning

Purpose: This conceptual article reinterprets entrepreneurship as a governed socio-technical system in which artificial intelligence (AI) links ideation, customer discovery, design, and learning into continuous algorithmic loops. The objective is to explain how AI alters the speed, scale, and locus of entrepreneurial j...

Nicolás Márquez-Álvarez, Víctor Cancino-Cancino · 0 citations

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