Open access
Jul 2026
Worse than bad, better than good
This article investigates text-based emotional contagion in online customer feedback, focusing on the role of evaluative language in Twitter (now X) complaints and compliments. Specifically, it examines the impact of evaluative language on readers’ attribution of positive and negative emotions in these messages, as...
Nicolas Ruytenbeek, Marc Croes
· Pragmatics & Cognition · 0 citations