Open access
2026
Understanding Behavioral Intention of AI Adoption: A Conceptual Framework Based on the Unified Theory of Acceptance and Use of Technology (UTAUT) Model
The twenty-first century brought Artificial Intelligence (AI) as a revolutionary technology which now transforms multiple sectors including business operations, educational systems, financial services and medical care delivery. While there are many positive impacts for student learning through Artificial Intelligence (...
Sazimah Mohamed Salleh, Ramita Abdul Rahim, Nor Afni Md Sari et al.
· International journal of res... · 0 citations