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Nikhil Dommeti

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Open access 2026

The Impact of Behavioural Finance on Investment Decision-Making: A Study of Selected Investment Banks in India

This study examines the impact of behavioural finance on investment decision-making among retail investors associated with selected investment banks in India. Moving beyond traditional rational finance frameworks, the research focuses on two primary psychological dimensions: heuristics and prospect theory. Primary data...

Nikhil Dommeti · 0 citations

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