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Niki R. Pathak

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Review Open access Sep 2026

Synthetic Authenticity: A Study of Audience Trust, Credibility and Emotional Engagement with AI-Generated Influencer Content among Gen Z

The rapid development of generative artificial intelligence has transformed the contemporary media environment by enabling the creation of highly realistic digital personalities, virtual influencers and AI-generated social media content. Influencer communication, traditionally associated with human personality, interpe...

Niki R. Pathak · 0 citations

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