Open access
Jul 2026
Activate, legitimize, embed: enacting generative artificial intelligence adoption in small and medium-sized enterprises
A three-phase process model of GenAI adoption enactment in SMEs is developed, which complements TOE with bricolage to explain how structural conditions are operationalized through micro-level “making do” practices in resource-constrained contexts.
Justin Siljeur, Niklas Schulte, Dominik K. Kanbach
· EuroMed Journal of Business · 0 citations