Review
Open access
Sep 2026
Consumer Empowerment: A Hybrid Review and Future Research Directions
Consumer empowerment (CEM) in the marketplace reflects the extent to which consumers can exercise informed control over their choices, interactions, and outcomes. In today's rapidly evolving, digitally enabled consumption landscape, these empowerment opportunities have expanded across physical, digital, and phygital...
Seema Bhardwaj, Ritika Chopra, Manish Das et al.
· International Journal of Con... · 0 citations