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Nirav Nishit

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2026

International Marketing Strategy of Bharti Airtel: A Case Study of Emerging-Market Expansion

This paper presents an evidence-based, framework-integrated case study of the international marketing strategy of Bharti Airtel Limited, one of the most significant emerging-market multinationals (EMNCs) in the global telecommunications industry. Drawing exclusively on audited annual reports and results for the twelve...

Nirav Nishit · 0 citations

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