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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Nirmesh Sharma

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2026

AI-Driven Digital Marketing Capabilities and Sustainable Business Performance: Mediating Role of Sustainability Orientation and Moderating Role of Firm Resources

This study aims to bridge the gap in existing literature by examining the effect of Artificial Intelligence (AI)-driven digital marketing capabilities on business performance. It uses sustainability orientation as a mediator and resources as a moderator to add new insights. This study is based on the Resource-Based Vie...

Surendra Singh Jagwan, Nirmesh Sharma, Sandeep Kumar · 0 citations

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