Open access
2026
The Impact of Artificial Intelligence (AI) Tools on Improving Product Promotion among Small Businesses in Malaysia
The results show that artificial intelligence tools significantly enhance marketing effectiveness through better customer reach, engagement, brand visibility, and sales performance and enhance operational efficiency through automation of routine tasks and data-driven decision-making.
Farra Nadirra Zulkifli, Athirah Mohd Tan, Syazwani Yahaya et al.
· International journal of res... · 0 citations