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Sponsored AI Networking Cookbook: Practical recipes for AI-assisted network automation and development AI Networking Cookbook: Practical recipes for AI-assisted network automation and development

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Norazlina Ilias

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Open access Aug 2026

SMEs IN THE DIGITAL AGE: PRELIMINARY INSIGHTS INTO SOCIAL MEDIA MARKETING FOR SUSTAINABLE GROWTH

In the digital era, small and medium-sized enterprises (SMEs) have opportunities and challenges when adopting social media for marketing. Grounded in the Resource-based View (RBV) and Diffusion of Innovations (DOI) theories, this study aims to explore the use of social media marketing strategies by SMEs in response to...

Hanim Nazira Zulkipli, Norazlina Ilias, Wan Zuriati Wan Zakaria · 0 citations

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