Author

Norfazlina Ghazali

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Review Open access 2026

Digital Business Adoption and its Impact on Business Performance and Sustainability among Community Entrepreneurs in Malaysia

The rapid advancement of digital technologies has transformed how small businesses create value, communicate with customers, manage transactions, and sustain market presence. Yet participation in digitalisation programmes does not necessarily result in sustained digital business adoption among community-based micro and...

Norfazlina Ghazali, N. H. Asnawi, Nor Harlina Abd Hamid et al. · International journal of res... · 0 citations

Open access 2026

Psychological Readiness and Women's Empowerment in Digital Marketing Among Rural Women Entrepreneurs in Malaysia

Digital transformation has created new opportunities for women entrepreneurs to expand market reach, build customer relationships, and participate more actively in the digital economy. Nevertheless, rural women entrepreneurs may continue to experience constraints related to psychological preparedness, digital knowledge...

Norfazlina Ghazali, Nur Najjah Abd Rahim, Faziatul Amillia Mohamad Basir et al. · International journal of res... · 0 citations

Open access 2026

Driving Digital Adoption: A Conceptual Framework for Artificial Intelligence (AI) Integration in Small and Medium Enterprises (SMEs)

An extended theoretical framework that integrates AI-specific trustworthiness and organizational digital maturity as contingency mechanisms is proposed and offers actionable directives for policymakers and business managers seeking to accelerate digital maturity.

Nor Fazalina Salleh, N. H. Asnawi, Norfazlina Ghazali et al. · International journal of res... · 0 citations