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Nova Jayanti Harahap

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Open access Sep 2026

Pengaruh Labelisasi Halal, Kualitas Produk, dan Minat Beli terhadap Keputusan Pembelian Produk Wardah

This study aims to examine the influence of halal labeling, product quality, and purchase intention on purchasing decisions of Wardah cosmetic products among students of the Faculty of Economics and Business, Management Study Program, Universitas Labuhanbatu. The research employed a quantitative approach with data coll...

Annisa Annisa, Pitriyani Pitriyani, Nova Jayanti Harahap · 0 citations

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