Open access
Oct 2026
Social Media as a Business Development Strategy for Small Traders: A Comparative Qualitative Study in Negeri Sembilan, Malaysia
Background Social media has become an increasingly important business development tool for micro and small enterprises (MSEs), enabling wider market access and stronger customer engagement. However, existing studies have primarily examined the determinants and performance outcomes of social media adoption, with limited...
Yogie Pratama, Andis Febrian, H. Ramadhani et al.
· F1000Research · 0 citations