Review
Open access
Aug 2026
Determinants of Netflix Subscription Continuance Intention among Generation Z Users
The rapid growth of Subscription Video-on-Demand (SVoD) services has shifted the industry's strategic focus from user acquisition toward retention, yet current literature emphasizes cognitive paradigms over behavioral manifestations. This study aims to develop and test an integrated retention model grounded in the Stim...
Nur Abdullah Gimnastiar, Siti Aisyah, Aqwa Naser Daulay
· Almana : Jurnal Manajemen da... · 0 citations