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Nur Apriyani

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Open access Sep 2026

Pengaruh Kualitas Produk dan Kualitas Pelayanan Sales terhadap Keputusan Pembelian Mesin Industri di PT. Xuzhong Group Indonesia

Increasingly competitive rivalry in the industrial machinery business requires companies to understand the factors that drive customers' purchase decisions. This study aims to analyze the effect of product quality and sales service quality, both partially and simultaneously, on the purchase decision of industrial machi...

Nur Apriyani, Murniyati Murniyati · 0 citations

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