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Nur Chalil

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Open access Sep 2026

Brand Love, Service Quality, And Brand Loyalty: The Mediating Role Of Electronic Word Of Mouth In Sabang Diving Tourism

Purpose: This study aims to examine the effects of brand love and service quality on brand loyalty and to investigate the mediating role of electronic word of mouth (e-WOM) in the context of diving tourism in Sabang City, Indonesia. Design/methodology/approach: This study employed a quantitative research design. Data w...

Muhammad Sidwan, Sayed Mahdi, Nur Chalil · 0 citations

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