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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Nur Hairunnisa Hanaser

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Open access 2026

AI-Assisted Travel Planning and Psychological Determinants of Wellness Tourism Value among Generation Z in Malaysia

The increasing adoption of artificial intelligence (AI) in tourism has transformed how travellers search for information, evaluate destinations, and plan travel experiences. Simultaneously, the growing popularity of wellness tourism among Generation Z has created a need to understand tourists’ value perceptions. This s...

Nur Hairunnisa Hanaser, M. Rizal, F. Z. Abidin · 0 citations

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