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Author

Nurdan Ozrecberoglu

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Open access Jul 2026

Authenticity on autopilot: AI adoption and digital entrepreneurship among student influencers in the MENA region

The study examines how AI-mediated content creation shapes the experiential development of student influencers in the Middle East and North Africa region, and argues that these digital ecosystems represent a significant evolution in experiential learning, where opportunity recognition is increasingly conditioned by alg...

S. Aad, M. Hardey, Nurdan Ozrecberoglu · 0 citations

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