International student mobility is highly competitive, with countries actively seeking to attract students to their higher education institutions. This study appraises the effectiveness of Education Malaysia Global Services (EMGS) marketing campaigns in promoting Malaysia as a higher education destination for high school graduates in Kerala, India. A mixed-method approach was adopted to capture a comprehensive dataset of questionnaire surveys and qualitative in-depth interviews with the students’ representatives. To gain primary research data, these two combinations of questionnaires and interviews with prospective students are supported by secondary data from academic journals, literature reviews, business reports and policy documents especially from the ministry of higher education. The research focused on students’ perceptions and key decision-making factors. Results show that while Malaysia offers benefits such as affordable education, a multicultural environment, and English-medium programs, its marketing efforts may not fully match Kerala students' expectations. Furthermore, at the end of this research, it is revealed that social media content engagement, mouth to mouth of peer recommendations, employability prospects after completing the studies and international recognition to the higher education institution strongly influence students’ choices. As a result, this study recommends that EMGS strengthen targeted, localized marketing strategies to effectively improve the visibility, rate of engagement, and reputation status among Kerala students. Developing digital content which is culturally relevant especially to Kerala high school leavers and managing concerns about career opportunities and global recognition will further support Malaysia’s position as a preferred higher education destination.
U. Shumugam, Nurshahida Binti Muhamad Razali, Syed Mohsen Bin Syed Abu Bakar Alkaff et al.· e-Jurnal Penyelidikan dan In...· 0 citations
AI-native IT architecture is fundamentally reshaping the modern enterprise and accelerating the shift toward decentralized autonomous networks. While this transition unlocks unprecedented capabilities, it also introduces a wave of complex security vulnerabilities. Today, enterprises face a tripartite challenge which are securing hyper-connected cloud environments, mitigating sophisticated cyber threats and ensuring algorithmic accountability. To address these interconnected issues, this study synthesizes recent literature (2022–2024) from Scopus and Web of Science bridging three disciplines typically studied in isolation of cloud governance, cybersecurity resilience and digital trust engineering. Technological adoption alone is insufficient for sustainable digital transformation. Organizations must pivot from reactive, post-deployment compliance to embedding proactive governance directly into their system architecture from inception. By examining dual-loop governance models and policy-as-code frameworks, this paper translates high-level theories into actionable deployment pathways and measurable performance indicators. Furthermore, as stringent regulations like the EU AI Act take effect, cyber defenses must evolve in tandem. Enterprises urgently require predictive resilience frameworks powered by Explainable AI (XAI) to pierce algorithmic opacity which is an effort that will rely heavily on quantitative trust assessments and decentralized identity infrastructures. Finally, to validate these concepts beyond theoretical constructs, we ground our proposed model in real-world application scenarios across the healthcare, finance and critical infrastructure sectors. Ultimately, for AI-native enterprises to achieve long-term viability, they must successfully balance rapid, autonomous innovation with adaptive security and verifiable stakeholder trust.
Uthayashankari A/P Shumugam, Nurshahida Binti Muhamad Razali, Syed Mohsen Bin Syed Abu Bakar Alkaff et al.· International journal of res...· 0 citations
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