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Nurul Yakin

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Open access Oct 2026

Explaining Green Purchase Behavior: Integrating Prosocial Environmental Attitudes, Green Consumption Values, and Environmental Knowledge

Purpose: This study aims to analyze the factors influencing green purchase behavior by integrating prosocial environmental attitudes, green consumption values, environmental knowledge, and openness to green communication into a structural model, framed within the value-action gap perspective. Method: Data were collecte...

Muh. Erwin Syah, Nurul Yakin · 0 citations

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