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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Nusaiba Naseeh Hasan

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Review Open access Aug 2026

An investigation about AI in Business (marketing): a matter of trust

The results showed that using AI in marketing has a number of advantages, including improved efficiency in processing and interpreting consumer data and more accuracy in forecasting customer behavior, but it also presents serious obstacles, such as worries about data privacy, losing one's work, and being overly depende...

K. Aziz, Nusaiba Naseeh Hasan, Srusht Iqbal Ali · 0 citations

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