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O. J. DIEMUODEKE

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Influencer Marketing Practices and Brand Performance of Selected Smart Phone Firms in South-South Nigeria

The study examined the effect of influencer marketing practices on brand performance of selected smart phone firms in the South-South Nigeria. The general objective of the study is to examine the effect of influencer marketing practices on brand performance of selected smart phone firms in south-south Nigeria. The spec...

O. J. DIEMUODEKE · 0 citations

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