Author

O. Poltorak

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Open access 2026

The Current Visual Content Trends in Marketing Communications

In today’s digital age, consumers receive huge amounts of information every day, which makes it much harder for brands to grab and hold people’s attention. Visual content is now a powerful tool to tackle this problem, as images and videos can instantly convey messages and trigger emotional reactions, far outperforming...

K. Pavlov, O. Pavlova, Alla Suriak et al. · Business Inform · 0 citations

Sep 2026

Features of the transition of the domestic economy to a green economy and its integration into the european energy market

Ukraine’s transition to a green economy under the conditions of full-scale war has acquired not only environmental, but also macroeconomic, security-related, and European integration significance. Decarbonization, energy efficiency, renewable energy development, circular resource use, and industrial modernization are b...

K. Nahirska, I. Sadovska, B. Samoilenko et al. · Ukrainian Journal of Applied... · 0 citations