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Author

O. Whitmore

2 papers indexed here

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Open access Aug 2026

AI-Driven Customer Churn Prediction and Retention Intelligence from Behavioral Signals

Customer retention represents a strategic priority for organizations seeking to reduce revenue loss and strengthen long term customer relationships in increasingly competitive markets. This study utilizes two openly available customer analytics datasets drawn from the telecommunications and retail banking sectors to ex...

Lina Abu Hantash, O. Whitmore, Mazhar Muzaffar et al. · 0 citations
Review Open access Aug 2026

Blockchain Technology and Business Transformation: A Comprehensive Review of Applications, Benefits, and Challenges

Overall, blockchain represents a significant enabler of business transformation, but its long-term organizational value depends on the ability of firms to address technical, institutional, and managerial challenges while aligning blockchain applications with clearly defined business objectives.

O. Whitmore, Charlotte Elizabeth Harrington · 0 citations

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