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Obiamaka Okosieme

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Review Open access Aug 2026

AI-driven Customer Experience, Marketing Intelligence and Anti-money-laundering Analytics in Digital Enterprises: A Critical Integrative Review

The synthesis indicates that artificial intelligence is most credible when the target decision is well specified, feedback is informative, model outputs are connected to an organisational action, and meaningful human escalation remains available, and the review argues for portfolio-based enterprise AI governance.

Temiloluwa Paul Adetola, Kevin Leziga Giami, Obiamaka Okosieme · 0 citations

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