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Author

Oktalia Kumala Sari

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Open access Jul 2026

Pendekatan Interpretable Machine Learning untuk Analisis Keberhasilan Kampanye Pemasaran Menggunakan CatBoost dan SHAP

This study aims to develop a marketing analytics model that achieves high predictive accuracy while also providing clear interpretability of the prediction results, using the SalesMind Marketing Campaigns 2026 dataset.

Aprilisa Arum Sari, Oktalia Kumala Sari · 0 citations

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