Open access
Jul 2026
Pendekatan Interpretable Machine Learning untuk Analisis Keberhasilan Kampanye Pemasaran Menggunakan CatBoost dan SHAP
This study aims to develop a marketing analytics model that achieves high predictive accuracy while also providing clear interpretability of the prediction results, using the SalesMind Marketing Campaigns 2026 dataset.
Aprilisa Arum Sari, Oktalia Kumala Sari
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