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Oleksandr Korogovnyi

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Open access Sep 2026

EMPIRICAL VALIDATION OF VALUE-BASED ADVERTISING AUTOMATION AND GENERATIVE ENGINE OPTIMIZATION (GEO): OVERCOMING THE "PERFORMANCE TRAP" AND THE "OBSCURITY TAX"

This study provides an empirical and theoretical investigation into the systemic inefficiencies confronting contemporary programmatic advertising architectures: namely, capital inflation driven by over-reliance on short-term attribution (the "Performance Trap") and the conversion friction imposed on non-established mar...

Vladyslav Bilinchuk, Oleksandr Korogovnyi · 0 citations

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