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Author

Oleksandr Omelyanenko

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Aug 2026

DYNAMIC PRICING: HOW TO CHANGE THE COST IN REAL TIME AND NOT LOSE TRUST

The article examines the essence of the category of dynamic pricing in the context of digital transformation and the rapid development of e-commerce. It analyzes the evolution of pricing approaches from traditional cost-based models to modern adaptive systems that rely on real-time data, consumer behavior, and market s...

V. Bondarenko, I. Levytska, Oleksandr Omelyanenko · 0 citations

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