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Author

Omer Cruz Caro

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Open access Aug 2026

Use of artificial intelligence in building personal branding and intercultural leadership

The integration of AI tools reshaping how professionals learn, build reputation, and project their value in digitally and culturally diverse environments. Therefore, this study aims to analyze the relationships among AI tool use, personal branding, and leadership in intercultural contexts. A quantitative, non-experimen...

Omer Cruz Caro, Doris Tarrillo Perez, Heily Consepción Portocarrero Ramos et al. · 0 citations

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