The Impact of Nation Brand Dimensions on the International Reputation of the State of Qatar: An Application of the Anholt Nation Brand Hexagon Model
This study aims to examine the impact of nation branding dimensions, based on Anholt's Nation Brand Hexagon model, on the international reputation of Qatar. It analyzes six core dimensions: governance, exports, tourism, investment and immigration, culture and heritage, and people. The study is grounded in the observati...