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Omuyoyi Maureen Matanga

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Open access Aug 2026

THE EFFECT OF PREDICTIVE DATA ANALYTICS ON FRESH FOOD SUPPLY CHAIN PERFORMANCE FOR AGRITECH COMPANIES IN KENYA

This study assessed the effect of predictive data analytics on the supply chain performance of Agritech Companies in Kenya. The study was grounded in Organizational Information Processing Theory. A descriptive research design was adopted. The target population consisted of 315 supply chain and information technology of...

Omuyoyi Maureen Matanga, Denis Ouma, Nurwin Fozia · 0 citations
Open access Aug 2026

THE EFFECT OF DESCRIPTIVE DATA ANALYTICS ON FRESH FOOD SUPPLY CHAIN PERFORMANCE FOR AGRITECH COMPANIES IN KENYA

This study evaluated the impact of descriptive data analytics on the supply chain performance of agritech companies in Kenya. The study was anchored on the Resource Dependence Theory and adopted a descriptive research design. The target population comprised 315 supply chain and information technology officers, from who...

Omuyoyi Maureen Matanga, Nurwin Fozia, Denis Ouma · 0 citations

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