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Orjona Fjerza

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#explainable ai Open access Oct 2026

Artificial Intelligence in the Social Media Strategies of UK Accounting Firms: An Evidence Synthesis and Protocol for a 21-Firm Mixed-Methods Study

Accounting firms in the United Kingdom are adopting artificial intelligence (AI) across audit, tax, reporting and advisory work, yet little is known about how they use AI in social media, particularly on LinkedIn, to generate content, analyse engagement, schedule posts, personalise messages and generate leads. This art...

Orjona Fjerza · 0 citations

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