Abstract The exponential progress of digital technologies has reshaped the global e-commerce landscape, driven innovation and creating both opportunities and challenges for businesses. This paper delivers an in-depth analysis of digital marketing strategies, including search engine optimization (SEO), social media engagement, content marketing, email marketing, and emerging technologies like artificial intelligence (AI), block chain, and augmented reality (AR). It highlights their transformative impact on consumer engagement, operational efficiency, and competitive advantage. Furthermore, this study evaluates the integration of cloud computing into digital marketing, showcasing its role in enhancing data analytics, scalability, and personalization.
P. Anandi· Zenodo (CERN European Organi...· 0 citations
Abstract The exponential progress of digital technologies has reshaped the global e-commerce landscape, driven innovation and creating both opportunities and challenges for businesses. This paper delivers an in-depth analysis of digital marketing strategies, including search engine optimization (SEO), social media engagement, content marketing, email marketing, and emerging technologies like artificial intelligence (AI), block chain, and augmented reality (AR). It highlights their transformative impact on consumer engagement, operational efficiency, and competitive advantage. Furthermore, this study evaluates the integration of cloud computing into digital marketing, showcasing its role in enhancing data analytics, scalability, and personalization.
P. Anandi· Zenodo (CERN European Organi...· 0 citations