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Open access Aug 2026

The Influence of Strategic Alignment Capability on Sustainability of Consumer Electronics Retail firms in Kenya

Abstract The purpose of the study was to assess the influence of strategic alignment capability on sustainability in consumer electronics retail firms in Kenya. The study sought to address the following research questions: To what extent does strategic alignment capability influence sustainability in consumer electron...

Michelle Abuya, P. Katuse, Maureen Kangu · 0 citations

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