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Author

P. Primananda

3 papers indexed here

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Review Open access Sep 2026

The Effects of Sustainable Marketing Communication, Digital Trust, and Brand Love on Electronic Word-of-Mouth Intention in Mobile Banking Applications

The objective of this research is to examine the effects of Sustainable Marketing Communication, Digital Trust, and Brand Love on Electronic Word of Mouth Intention of mobile banking application users. The research employed a quantitative approach by conducting a survey to mobile banking app users in Indonesia. A purpo...

Tanti Widia Nurdiani, Mohamad Arif Hernawan, Hari Karyadi et al. · 0 citations
Review Open access Sep 2026

The Role of Cultural Entrepreneurship in Sustainable Destination Marketing: Women's Leadership as Driver Sustainability Tourist Culture in Bali

This study aims to analyze the effects of women’s leadership and entrepreneurial culture on sustainable destination marketing, with authentic destination values serving as a mediating variable in cultural tourism destinations in Bali. A quantitative approach with a survey design was employed, involving tourism village...

Ni Luh Ketut Ayu Sudha Sucandrawati, P. Primananda · 0 citations
Review Open access Sep 2026

The Influence of Financial Literacy, E-Service Quality, and Brand Reputation on Digital Financial Trust Among Wealth Management Platform Users

This study aims to examine the effect of financial literacy, e-service quality and brand image on digital financial confidence of wealth management platform customers. Quantitative methods were used. The research method applied is the survey method with the research subject is a user of the wealth management platform i...

Rio Haribowo, Anton Nurcahyo, Wahyu Inggar Fipiana et al. · 0 citations

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