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P. Srinivas

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Open access Aug 2026

Digital Marketing Strategies and Services of Public Sector Banks: A Case Study

The adoption of modern technologies has taken centre stage in the banking industry. It enables banks to strengthen customer interaction, enhance brand visibility, and deliver superior services in a highly competitive environment. The current research paper entitled “Digital Marketing Strategies and Future Prospects of...

P. Srinivas, P. Varalaxmi · 0 citations

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