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P. U. M. Devi

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Review Open access Oct 2026

Role of Influencers Content and Engagement Strategies in Social Media Marketing with Reference to Food Industry in Andhra Pradesh

Introduction: In recent years, social media marketing has emerged as an essential instrument in the promotion of the food industry. In Andhra Pradesh, a state celebrated for its unique culinary heritage and diverse flavours, social media platforms have become an influential medium through which food experiences are sha...

Kunapareddi Bhanu Surya Teja, P. U. M. Devi · IntelliMindEd · 0 citations

Review Open access Oct 2026

Work Life Balance Policies, Practices and Its Impact on Organizations

Introduction: Work life balance refers to the equilibrium between the time and energy devoted to work and personal life. Achieving this balance is critical in maintaining overall well-being and productivity. Work-life balance refers to the level of prioritization between personal and professional activities in an indiv...

D. Haleena, R. Pardhasaradhi, P. U. M. Devi · IntelliMindEd · 0 citations